We’ve talked a lot about data and how it’s growing at exponential degrees. When data comes to mind, you probably imagine it flowing from silos behind internal and external hard drives. You’ll find plenty of it there, but there are huge chunks of it coming from the mobile sphere as well.
According to a recent report by Cisco, the world consumed 1.5 exabytes in mobile data during each month of 2013. That’s a massive 82 percent increase over the 820 petabytes per month calculated in 2012. The mobile data explosion is nothing short of impressive, but with only so much bandwidth available, it is creating quite the conundrum for wireless carriers and the IT service providers that have stepped up to support the demand.
From automated provisioning to device tracking, adding support for mobile gives managed service providers a way to cash in on one of the hottest trends moving today. But with a serious bandwidth crunch looming, it is not a simple matter of adding new options to your portfolio of services. Here are a few suggestions on how MSPs can cater to the mobile needs of their clients as the world continues to gobble up more data and bandwidth.
1. Upgrade to LTE
Wireless communication technology has come a long way. The current standard, LTE offers vast improvements over its predecessors in terms of speed and overall efficiency. Not only does this method deliver a better performance, but it also improves network capacity. Bumping up network connectivity to LTE is arguably the most practical way for MSPs to address the issues of mobile data and bandwidth consumption. While adding LTE support can be a costly endeavor, it’s the type of investment that keeps your return in mind. Providing a mobile experience that gives customers fast and responsive access to the data and applications they need will keep the recurring dollars flowing.
2. Use Mobile-Friendly Software
Managed service providers deploy various types of software to gain maximum visibility across customer systems, applications, and networks. Unfortunately, a lot of existing software is not created with mobile devices and how they consume network resources in mind. Vendors can make tremendous strides by investing in software that provides the necessary visibility and control in a way that makes optimal use of resources. For some, this may call for building software from scratch or finding new app vendors altogether.
3. Compress Mobile Data
Cisco identified video as the major culprit behind the mobile data explosion. In the report, the firm projected that by 2018, most of the data in the mobile digital universe will be used for video. With video being a luxury in the eyes of mobile users, efficient data compression tools are now more valuable than ever to IT managed service providers. Luckily, there are quite a few vendors offering tools that will identify and effectively buffer video before converting it into a smaller, more efficient package. These tools deliver an optimal viewing experience while helping ensure that data isn’t wasted.
When it comes to the growth of mobile data and the bandwidth strain it has created, there are no easy answers. On the bright side, there are solutions for working around the challenges. Before making a move to monetize this highly lucrative trend, managed service providers should look into giving their infrastructure a mobile makeover that will fully support the on-the-go connection needs of the customer.
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