Three Trends in Information Technology Driving Big Business

Three Trends in Information Technology Driving Big Business

September 30

The modern-day enterprise is facing steep challenges. Ongoing demand to boost efficiency, establish a global presence, and snag a competitive edge all while keeping cost to a minimum has encouraged more companies to look for solutions in information technology. Wise move on their part because the IT landscape is stocked with trends and tools that can help organizations meet some of their most complex objectives.

IT is thriving and in its path, blazing a trail for corporate gladiators to follow. Here is some info on emerging technologies that have the attention of big business.

1. Private Cloud Computing

Regulatory concerns and privacy issues are among the reasons bigger companies often give cloud computing the sidewards glance. Private clouds have served as the testing ground for those that are weary of its perceived flaws. A private cloud offers the same benefits, but aims to eliminate those concerns by giving you more control. Implemented within the cozy confinement of your own firewall, it is far more flexible than a public cloud arrangement, lending the power to improve the security of your data and the agility of the business itself.

Whereas public cloud computing aims to free the IT team from the myriad of challenges that await them, the private model dumps many of those burdens right in your lap. Maintaining this type of infrastructure requires resources in the way of expertise and time that could can be straining for even corporate budgets. There are hybrid models that offer the best of both worlds, allowing enterprises to host segments of their infrastructure in two different environments based on the cloud that is best suited to their IT needs.

2. Data Visualization

You can call data visualization the next level of data analytics evolution. It goes beyond traditional analytics by presenting large volumes of data in a format that is easy to mange and digest. This technology is as simple as the infographics you see embedded on a website, and as advanced as the bubble charts research firms use to showcase massive sets of complex data. Data visualization allows businesses to quickly size up huge amounts of data, expose patterns, uncover new opportunities and take other actions that aid in making effective business decisions.

3. Gamification

No surprise that some of the most appealing information technology is actually a mix of multiple technologies. Gamification falls in that category, and Foursquare is your classic of example. The Foursquare user is essentially the player who gets to check-in, make recommendations, and share their experiences about the venues they visit with friends. For their participation, they receive perks such as points, badges, and special offers from local businesses. As for those local marketers, they have their shot at better data quality, user engagement, and customer retention.

Blending interactive gaming concepts with both social networking and traditional media, gamification has the type of potential that could make it a game changer in capable hands. In this trend, you truly have potential that is only limited by your creativity. Experts predict that gamification will grow to $2.8 billion in 2016, while research identifies the enterprise market as its biggest segment.

Technology looks more impressive the more complex the needs. There are plenty of worthy trends to follow, but in order to move forward, corporate players must adopt the right IT and learn to use it effectively.

You’ve heard about what the big dogs are up to, but check out this article to see what tech trends the little guys are using.