Third Platform standing strong thanks to the cloud

Third Platform standing strong thanks to the cloud

May 22

Market research firm IDC believes that the Third Platform will define the information and communications technology (ICT) industry for years to come, with cloud computing providing the foundation for such development. The Third Platform will be responsible for 75 percent of growth throughout the ICT sector as global budgets expand from $3.7 trillion in 2013 to more than $5 trillion by 2020.

By 2016, IDC said that nearly $1 of every $6 and $1 of every $5 spent on packaged software and applications will be delivered through Software-as-a-Service (SaaS) platforms.

In addition to the Third Platform driving this level of growth, IDC also indicated that customer expectations are also greatly influencing new software models. Amy Konary, research vice president at IDC, explained that software initiatives will align closely with overall customer experiences and business outcomes.

“Customers should expect to see models that enable access to and consumption of applications when and where they want,” Konary said. “Pricing will scale up or down according to consumption or need, allowing customers to pay only for what they use.”

It is unsurprising that cloud computing is making a major impact on many levels. The technology is unlike many other options, thanks to its immense functionality. Companies using the solution no longer have to pay an upfront fee for systems that may never be used to full capacity, and can instead focus on purchasing services they actually consume. Organizations looking for ways to keep mission-critical data safe and accessible during disasters can benefit greatly from cloud backup, which is available through the Internet. Even if a firm is forced to close its office, employees can remain productive.

A survey conducted by CommScope found that more enterprise IT managers believe that the cloud is a viable solution for their businesses than previously thought so. Overall, 44 percent said the cloud is a game-changing technology, with 21 percent reporting that their firms run more than half of IT applications in hosted environments. By 2017, 52 percent of respondents expect their companies to launch more than half of all apps in the cloud.

Cloud computing used to be plagued by a misconception that the technology was a security vulnerability preventing companies from keeping important data and applications safe. Recent research, however, has smashed this notion, as more businesses are embracing the possibilities and changing their operations for the better.

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