StorageCraft just wrapped up attendance at an annual event that has proven to be very valuable over the years, SMBNation. In its 10th year, this event proudly brings together service providers focused on enabling the nation’s small and medium businesses through technology infrastructure support. Having attended the event for 7 years or more, StorageCraft was largely well-known among this year’s conference attendees, perhaps even popular.
The popularity stems from the legendary reliability of our backup tool, StorageCraft ShadowProtect. Time and time again this product’s reputation shines through in comments from our users. “It always works.” “I never leave home without my ShadowProtect IT Edition; it has saved me many times.” “I know I can rely on StorageCraft tools to save my customers.”
As a member of the product team here at StorageCraft, I recognize the power of our partners’ positive impressions. Often while explaining the functionality of a product component to an attendee, another attendee would enthusiastically join in to share their perspective of the importance of the feature. It was nice to sit back and watch the word-of-mouth comments flow from one attendee to another.
As a marketer, I find myself elevated by the popularity of my product line. However, my reaction is of little importance frankly. The important take-away is that StorageCraft tools have earned their popularity among our users through hard work and consistent delivery. Popular products, or people for that matter, rarely let others down. Nor do they oversell themselves only to consistently fall short. Popular products, like people, demonstrate through their performance and action that they can be trusted and relied upon to deliver. Based on the positive reactions our customers consistently convey about StorageCraft solutions, the popularity of our product line seems to be growing still. If you haven’t done so already, I encourage you to consider putting the power of StorageCraft business continuity solutions in your toolbox soon.