Jul
18

The Biggest Data of All is Business Email

The Biggest Data of All is Business Email

July 18
By

Shortly after we released StorageCraft Granular Recovery for Exchange version 7 back in April, Wired happened to spread light on Big Data and what some of the biggest data actually is. As we can see from the infographic posted on Wired.com, the largest data set is business emails. It turns at that not only are emails some of the most important pieces of data created, shared, and distributed, it’s also one of the largest data sets around.

Close to three million terabytes of business emails are sent each year (of course, we know most of these feature cats). To put that into perspective, there’s about 583 times more business email data than there is content in the Library of Congress’ digital collection (again, let’s say there’s about a 1% margin of error—cat emails don’t count). That’s a boatload of business communications.

The sad thing is that I can ramble off numbers all day long but you really won’t know how much you rely on business email information until you lose it. If all your email went away today, what would you do tomorrow? You’ll still have your calendar and contact list if Exchange goes down, but no communication messages will go through. How do you collaborate without sharing documents and other files through emails? How will you survive without Janet-from-accounting’s distracting video of the day?

Also ask yourself, if everyone’s email went away today, what would anyone do tomorrow? Personally, I’d fire off some paper airplane memos, but we all know that’s not enough to really get the job done. Email is completely indispensable.

Outlook and other email clients are really what connect everybody, the communication network that is the Internet is in many ways the true social media of business. The real action happens through attached documents and business emails. Without email there might not be anything interesting to share on Twitter (how do you email the social media guy the picture of Aaron Lee riding his Scooty-Puff Jr.?).

All you need to do to put this into perspective is to imagine how many emails you sent or received in a day. Now replace those with phone calls. Now think about how many times you might end up calling back because nobody answered. How much time will you waste leaving voicemails or gabbing with Chatty McTalkington about his daughter’s relationship status (“you know, John, you really should meet her”)? Can you get any real work done if you spend your whole day on the phone?

These are the types of question that should shed light on how crucial Microsoft Exchange backup is. Calling is effective for certain purposes, but when it comes to sharing things quickly—especially documents and photos—email can’t be beaten. You need to have Exchange recovery to ensure that those cat photos get in the proper hands and so that Aaron Lee’s goofy photos make it to Facebook. Business relies on email, so keep it going with proper recovery techniques.

Like this article? You might also like “Four Ways to Look at Big Data.”

Photo Credit: dampeebe via Compfight cc