Success Story: How to Win Clients for Life

Success Story: How to Win Clients for Life

January 31

If there’s a silver lining to a disaster, it’s finding out how strong—and disaster resistant—you really are.

We recently spoke to some StorageCraft partners who helped their clients recover from Hurricane Sandy. Despite long hours, freezing temperatures, and many personal sacrifices during the storm’s aftermath, they were surprisingly upbeat.

“Disasters like Sandy are your opportunity to win clients for life,” says Rashaad Bajwa, president and CEO of Domain Computer Services in Cranbury, NJ. “Without tests like Sandy, clients never know how good you really are.”

Rashaad was able to get a client in Lower Manhattan up and running within hours after Sandy hit. With no subways, closed tunnels, few open roads, and no gasoline, it would’ve been impossible to restore that client from a tape backup. Plus, their servers were on the 37th floor, with no power and no elevators.

Rashaad estimates that 95% of his clients were impacted by Hurricane Sandy. Thanks to StorageCraft ShadowProtect Server and StorageCraft ShadowProtect Virtual, all of his clients who needed to boot up virtual servers remotely could do so.

“If you pick best-of-breed solutions like StorageCraft, and become excellent at understanding them and implementing them, the reward will be the exhilaration of being a hero for a client when they need you most,” he says.

Two years ago, Rashaad started migrating his clients from tape backup to a StorageCraft solution. As a survivor of Hurricane Irene and 9/11, he never wanted to restore clients from tape again.

“Every time we have one of these events, not only are we more glad we decided to go with StorageCraft, but also our customers ‘hear the gospel’ when they experience a disaster like this,” he explains. “And the beauty of it is, a StorageCraft solution is the same price as a good tape system, but with better and more up-to-date technology. StorageCraft puts it on a medium that’s easily transportable over the Internet and quickly restorable.”

Read more about Rashaad in Disaster Resistance: Five Lessons from Hurricane Sandy.