There may not be a more popular device going than smartphones, which have been embraced by both consumers and employees on a global scale. While once mobile phones were used primarily to make calls and send text messages or the occasional email, smartphones offer full web-browsing experiences with vast ecosystems supported by all types of applications. Businesses using cloud computing can provide unprecedented access to staff members who want to remain connected with work-related content anywhere, regardless of location.
A recent IDC report said that global smartphone shipments are projected to grow nearly 33 percent year over year in 2013, totaling approximately 959 million units. This year will also be the first in which smartphones will surpass feature phones, accounting for more than 52 percent of all shipments. Emerging markets will be responsible for 65 percent of all shipments in 2013.
Ramon Llamas, research manager at IDC’s mobile phones program, said 2013 represents a milestone for smartphones.
“If you look at the number of vendors who support both feature phones and smartphones, many of them have not only successfully transitioned their product portfolios to highlight smartphones, but smartphones have become their primary value proposition going forward,” Llamas said.
SMBs should not wait to adopt cloud and mobile devices
Small and medium-sized businesses (SMBs) may lack the spending prowess of larger firms, but they can still take advantage of technologies like cloud computing and mobile solutions. A CloudTweaks report encouraged SMBs to not wait any longer to adopt these options, because they are changing the way companies operate in more ways than one.
The news source cited a study that said 80 percent of consumers use smartphones when shopping. Another survey indicated that 64 percent of people prefer businesses that have their own mobile applications.
SMBs supporting cloud computing and mobile solutions can not only have a happier audience, but also a more engaged workforce. Employees want to use their own personal smartphones and other gadgets rather than those issued by companies. This helps SMBs save money on distributing corporate-owned devices while improving morale.
Organizations using cloud backup can also benefit greatly from employing a more mobile workforce. Companies that are forced to temporarily close their offices can still maintain some semblance of productivity if staff members have access to work-related documents through their smartphones, tablets and PCs.