An acquaintance posted a photo on Facebook of a watch with no numbers that he had purchased for himself. He said it was a present to remind him to be present. I thought it was a great sentiment because we could all be a little more present rather than staring at our phone, disappearing into digital worlds, or worrying about what will happen in an hour or in a few days. But the most interesting thing about this was some of the comments that followed.
A friend of mine commented, “Why a watch? Time isn’t real.” I chuckle because I know time is real, and so does this friend. The same person who posted that comment got fired a few years ago for not clocking out on his breaks—time probably felt very real to him then.
I’ll agree that time might not be real in a tangible sense, but it is real in the same way that words are real. Words are intangible because they certainly have no meaning without context. Time, like words, needs both a sign and a signifier. A jumble of numbers (10:39), means nothing by itself and can only exist within the structure we’ve developed to organize and sync society temporally (10:39 was the time I wrote this sentence).
In any case, we can’t let time control or consume us. But that’s tough because time kills, and in more ways than one. Time moves you through life to old age and finds you on your deathbed. It can lead you to the love of your life, or it can cause you to miss him or her by a few seconds, just because you stopped to tie your shoe or flip a coin in a busker’s cup. There’s no sense in letting it rule us, but we certainly can’t ignore the structure of time and the importance of doing our duty to other people within the temporal structure of our society.
The importance of time becomes abundantly clear when it’s taken from you. Suppose you’re inconvenienced for half an hour as you’re stuck in traffic or waiting for a friend or you’re at work and your computer freezes. Any type of unplanned downtime can affect you personally, but just imagine what it can do for a business composed of a bunch of people just like you. You might not be stealing time by not having backup and recovery solutions in place, but you might be letting time slip away, which is at least some form of negligence.
If you waste other people’s time, you might as well be stealing. If you’re taking your employer’s time you might get canned. Time is very real and it’s our most precious commodity. It might not be tangible, but it’s necessary to create order. Imagine if you didn’t know what time to tune into the football game or when you were supposed to complete an essential business task. Chaos would take over before too long.
StorageCraft provides products that protect a business’s time because we feel that time is essential to everyone. People and businesses trade time for dollars every day. Businesses need time to make money so they can pay the people that trade their time to make the business successful. Any time they lose affects everyone at the organization and that’s why it’s so important to ensure that uptime is at a maximum.
Downtime can attack a workstation, a server, or even a whole building in the event of a large disaster. Our solutions are designed to reduce time spent without computer systems. We give businesses flexibility so that when equipment does go down, they’re empowered to bring it back online as quickly as possible through a number of different methods, whether it’s virtual, physical, or even in the cloud—whatever method they need to get things online without wasting any precious time.
Being present is important, but it’s also important to consider possible future outcomes. Everyone who uses a computer regularly will experience some type of hardware failure, but by understanding that possibility today, you protect yourself in the future so that the time you or your business has is never wasted.
Have a look at the Recover-Ability Solution to see how easy it can be to protect a business’s time and livelihood.