New report shows data growth driving digital market

New report shows data growth driving digital market

July 19

A new study by Global Industry Analytics shows data growth and the increasing need for backup hard drive and other disaster recovery solutions are driving the digital media storage market. From customer service to financial audits, data is the life force of any company, and protecting and managing it in the most efficient and secure way possible is simply common sense.

The use of digital media in conjunction with backup and recovery software gives businesses a way to gain quick access to files should a crisis occur, while keeping data protected from other security threats as well.

The study shows that optical storage drives, digital disks, and flash memory products are leading sales in the market, while hard drives are expected to have the fastest growth with a CAGR of 22 percent between 2010 and 2018.

Backup and recovery is a necessary part of business, and taking advantage of the best technology is the only way to ensure company data is fully protected should a natural or man-made disaster occur. Without system backup software, a business risks crippling itself – even over small incidents such as a server crash.