Blog articles are a good way to create more awareness for your company’s brand, or to educate existing clients, but a lot of MSPs just don’t update their blog frequently because they don’t have time. I think a lot of MSPs see it as a lengthy task, when actually, blog articles can be put together in a very short amount of time, especially when you write what you know. The most difficult thing is finding a topic to write about, and even that’s not tough if you think of the direction you’d like to go in. Nearly anything you find interesting can become an article with the right framework.
Here are a few ways to take what you already know and make it blog-worthy:
- Tell a story
Your experiences (and your perception of those experiences) are unique, which makes them some of the most interesting things you can talk about. Ignoring things like what you had for breakfast, consider the challenges you faced this week. How did you deal with them? Was there anything that made you happy, angry, or want to throw yourself (or someone else) off a cliff? Tell the story of how you helped a customer, or mention an embarrassing moment you had giving a presentation. One of the things that makes great blog posts great is relatability. By making the real meat of your post your emotions and thoughts on what has happened to you in your life, you make it easy for others to relate and ponder their own experiences. And once you get them thinking, you’ve got them hooked.
- Use Your Expertise
You have an area (or areas) in which you are the authority. Share that expertise. What tips have you learned in that area that others might not know? How did you learn about that topic? If it’s something you’re an expert in, you’re probably pretty good at talking about it and a blog post is a great place to do so. You may also simply want to give your philosophy on how to approach business, IT, or whatever.
- Comment on The News
There are always interesting developments in the IT industry. What’s your take on the latest IT headlines? How do you feel about the latest [insert software] update? Where do you think [insert tech company] is heading? Take a look at an IT news site of your choice (Techcrunch.com, WindowsITPro.com, etc.) and find an interesting article. Summarize it in your own words and offer your opinion on what the issue means to you on a professional and personal level.
- Make a List
Making a list is simple and might be something you already do on a daily basis. You could make a top ten list of your biggest IT challenges, a top five list of trending technologies, a list of your top ten favorite tech gadgets, or many others. I just made a list of lists. See how easy it is?
- Make Comparisons
It’s pretty simple to take two things and compare them. Some of the comparisons we’ve featured on the Recovery Zone blog are: solid state vs. hard disk, Google Drive vs. Microsoft Skydrive, virtual vs. physical, agent vs. agentless. Oppositions are interesting, and everybody wants to know both sides of the story. Give your expert opinion on the pros and cons of either end of the argument.
- Offer How-to Guides and Best Practices
It’s pretty simple to write up a how-to guide on something you know like the back of your hand, but be careful since some topics are as worn as the idiom I just used. Some topics have been well covered by others, but take some time to think about things that would be useful as a quick reference guide to clients and then write it up to share. Tips are always useful. Things like how to get the most out of Microsoft Outlook or the Windows OS (or tips for other applicable software programs) are interesting and probably useful to some of your clients, so consider what they might find useful and write it up.
Once you get started on your idea, you’ll churn out 200-500 words, no sweat. Once you get in the groove of writing regularly, you’ll crave it. Writing can be your outlet, your marketing tool, and a way to help your clients, but only if you want it to be. It’s really up to you to make it happen.
Photo credit: Keith Williamson via Flickr