The MSP Model and Why It Makes Sense Today Part 2: Aligning Business and Client Needs on Uptime

The MSP Model and Why It Makes Sense Today Part 2: Aligning Business and Client Needs on Uptime

October 28

This blog post is part two of a four-part series. Read the first blog post, if you haven’t already, and watch for future posts here on the StorageCraft Recovery Zone soon.

Clients need to stay operational to stay profitable.  Providers need to stay busy to make money.  It’s simple, by aligning providers and clients on uptime, everybody wins.

When a technology reseller’s business is based on ‘break-fix’ instead of ‘managed services,’ providers find themselves hoping that clients will experience downtime in order to request service.  And, clients will hope they don’t run into issues in order to avoid requesting service and spending money to fix the issues, inevitably driving down profitability.  It shouldn’t be that a customer has to take a hit to revenue to do business with an IT provider and an IT provider can’t make any money if they’ve done a good job keeping a client running.

Instead, a model that focuses on uptime for both the client and the provider aligns priorities.  In this model the client can predict monthly service costs, the provider can predict future revenue streams and both parties are looking to maintain uptime as a combined goal. Plus, standardization across clients, proactive maintenance models, and becoming a trusted business advisor to clients all become possible with a Managed Service Provider (MSP) business model.

Given that StorageCraft Technology Corporation is a disaster recovery vendor highly focused on recovery, we strongly support a shared focus on uptime and know that the StorageCraft Recover-Ability Solution can be a cornerstone uptime solution within an MSP model.  In our next segment, we’ll discuss how an MSP business can be centered on a disaster recovery offering.