Backup. Disaster recover. Business continuity. Somewhere along the line, these ideas blurred together. We’ve talked before on this blog about the differences, but what does that mean for you?
The truth is that many people out there today claim to be offering business continuity. And why wouldn’t they? It’s a “sexier” phrase, one that doesn’t immediately bring to mind volcanoes and dramatic lightning shows and meteors. Nobody likes to think about a disaster and it seems like shooting yourself in the foot to start the conversation talking about disaster recovery. So of course, offer business continuity instead.
This opens a door for you. If you can figure out how to start offering true business continuity, not just backup and disaster recovery with a little bit of lipstick on it, then you’re in a position to start pulling away from the crowd. The trick, is to take what you already have and do more.
Last week, we published a new white paper called “Three Untapped Sources of Business Continuity Revenue” that explores a few ways you can do just that: take what you have and do more.
In what ways are you offering more than just disaster recovery?