Hurricane season emphasizes effective disaster preparedness

Hurricane season emphasizes effective disaster preparedness

June 19

Companies can experience disruptions at any time, negatively impacting productivity and forcing some firms to close their offices for an extended period of time. These situations are heightened during hurricane season, which can severely hamper organizations’ ability to remain operational.

Add in the fact that mission-critical data can be damaged or destroyed during hurricanes and other natural disasters and companies must be ready for anything. On-site data backups are useful in some cases, but if they are not in a safe location, they serve little purpose. Cloud backup, on the other hand, is located off-site, making it possible for employees to access corporate resources through the Internet, regardless of the situation.

A data hosting provider recently highlighted the importance of disaster recovery during hurricane season. Jay Atkinson, CEO at the vendor, encouraged businesses to determine how much downtime they can actually sustain during disruptions.

“Downtime and data loss can cripple a business,” Atkinson said. “The cost of only a minute of downtime may easily be thousands of dollars and a damaged reputation. After disaster strikes, many businesses that experience significant downtime never recover and are forced to close their doors for good.”

Cloud is shining light during disasters
A recent survey conducted by AT&T found that more than three-quarters of companies are using or plan to implement cloud services in 2013. Two-thirds of respondents indicated that the solution will enhance their overall business continuity, while nearly half expect to leverage the technology for data storage.

Michael Singer, assistant vice president at AT&T, said many organizations are concerned with incidents through which operations can be threatened. As a result, firms are investing in technologies like the cloud to ensure business continuity during such times.

Cloud computing may not be the longest tenured option when it comes to disaster recovery, but it is hard to argue with its capabilities. The solution does not require users to allocate an upfront capital investment like on-site IT systems do, allowing adopters to pay for the services they actually consume. Businesses that require more computing power or storage capacity can fulfill these needs without purchasing more hardware and software, keeping costs in check even further.

The next Hurricane Sandy may be just around the corner, placing unprepared companies in a precarious position if corporate data is not kept safe. Cloud backup ensures that resources are always available, even if workers are not in the office.

Photo Credit: NASA Goddard Photo and Video via Compfight cc