Companies that have experienced debilitating disruptions in the past know the frustrations associated with downtime. Firms that have never felt the impact of disasters themselves should still understand the importance of maintaining operational efficiency during potential incidents.
Data Center Knowledge contributor Cortney Thompson recently reported that the average hourly cost of downtime in 2004 was $42,000, according to a study conducted by Gartner. In 2012, research by Aberdeen indicated that this figure had ballooned to between $98,000 to $138,000 per hour, placing greater emphasis on business continuity.
Given the current economic landscape, some organizations simply cannot afford to experience prolonged periods of downtime. Such situations can result in lost productivity and revenue and damaged relationships with consumers and clients if services are unavailable for days or even weeks.
Although firms can use on-site data backups like hard drives, disks and tapes to protect mission-critical data, these devices can be damaged or destroyed during on-site disasters. Cloud backup, on the other hand, is a cost-effective technology that is scalable and employed through the internet, allowing staff members to remain productive regardless of the circumstances.
Minimize downtime with cloud backup
Decision-makers who want to avoid downtime at all costs should strongly consider adopting cloud computing. In an interview with TechTarget, independent consultant Paul Kirvan highlighted the advantages of hosted environments when it comes to keeping operations intact during disruptions.
“Ideally, cloud-based solutions can provide another line of defense to back up existing IT operations,” Kirvan told TechTarget. “Many organizations are considering a hybrid approach, blending the resources in primary data centers with the backup capabilities of a cloud-based solution.”
Kirvan also told the news source that cloud backup offers firms improved data processing and storage capacity, helping businesses to recover more quickly than they could with traditional solutions following disasters.
Cloud computing may still be a maturing technology in some respects, but its impact continues to make headlines throughout the IT industry. Downtime may be the main reason why a company closes its doors for good if it cannot access its critical files in time. Since the cloud is accessible through the internet, employees do not have to be in the office to retrieve work-related documents. A small investment in hosted environments may mean the difference between a company staying in business or closing for good.