While data is one of the top concerns when it comes to disaster recovery for a business, another area of a company is also heavily invested in business continuity – communications. According to a recent survey by Spencer Stuart, 65 percent of chief communications officers (CCOs) around the globe feel that crisis management experience is vital to a business’ success.
Additionally, 65 percent of respondents stated that the company’s reputation is their No. 1 priority, and communications loss can greatly affect this area. The majority of CCOs admitted that they spend the majority of their time focusing on crisis management, attempting to avoid media and government scrutiny and maintain or increase employee morale despite any crises.
With this in mind, many companies may consider including their CCOs in the decision-making process when it comes to investing in backup and recovery software solutions. This way, the needs of everyone in the company, not just those IT employees who deal with data, are met. Communications loss is one of the most common disasters that a company can experience, and meeting it head on with reliable recovery solutions is the best way to overcome it.