Not All Data is Equal: How to Cut Cloud Costs And Avoid The Clutter

Not All Data is Equal: How to Cut Cloud Costs And Avoid The Clutter

November 1

The cloud seems to be taking up more and more space in our conversations. Research shows it’s been taking up more and more of businesses’ share of wallet. But consumers are also getting more savvy and refined about their cloud storage choices. And for good reason. With the explosion of data creation lately, storing everything with cloud services doesn’t make sense anymore. Not all data is equal, and businesses need to cut costs on storing data that is not critical for survival.

Filtering information storage with cloud technology for each machine is a good strategy to keep cloud costs down. We’ve spoken with an IT infrastructure expert about how storing data intelligently with cloud services can make it easier to have your backup, replicate to the cloud, and recover, too. All without breaking the bank.

cloud backup concept cloud costs

The Cloud is Getting Bigger – and so are Cloud Costs

Companies are more and more interested in investing in cloud technology. A Gartner report shows that by end of 2016, 50% of Global 1,000 companies will have sensitive data stored in the cloud.

Using the cloud is a great way to reduce costs for businesses and fuel innovation. A CompTia study shows that 90% of organizations use cloud technology, and they are also becoming more refined and knowledgeable about the cloud.

Choose a Smart Cloud Service Provider

To prevent cloud storage costs from skyrocketing, IT professionals need to get smart about how they plan for their storage needs. While mission-critical data and applications need a full backup and quick recovery capabilities, anything else needs a different backup strategy. Intelligent cloud solutions, like the StorageCraft Cloud Services, will offer ways to customize retention based on business needs. With three service levels and four different retention tiers, you can pick and choose how business data is saved offsite.

“Not all data is equal in the business environment, which is why we have four different retention tiers. We realize that if we just had one model it wouldn’t fit. You can customize what’s going to fit your business need,” shows Bronson Aber, Technical Product Manager for StorageCraft. He adds that what makes the difference is the ability to back up each machine with different retention settings.

However you choose to setup your retention tiers, the benefits of having a cloud backup of your data are many:

  • data is offsite so that it is protected in case of local disaster (flood, fire, hurricane, or the usual human error);
  • you can get a BMR (bare metal recovery) drive shipped anytime to your location;
  • acess files and folders from anywhere in case you need to keep working while your HQ has shut down;
  • instant virtualization of a failed server or network;
  • low setup, management, and overhead costs.

Mission-critical Data Must Take Priority

The Microsoft Exchange Server usually takes the highest priority in a business setting. Most of the time, owners will run their businesses through emails. Mission-critical data will benefit from a full, image-based backup. It also benefits from having a retention tier with more recovery points and the ability to virtualize in case disaster strikes.

“Exchange would be a mission-critical server that has to run at all times. I would probably want to keep more data around for my Exchange Server than I would for my files. This is just because there are more changes in email than anywhere else,” adds Bronson, who is an IT infrastructure expert with 11 years of backup and disaster recovery experience.

“But for my desktop, I would do a Basic cloud service, and I need that backup offsite. I don’t need virtualization capabilities for my laptop; it seems a bit overboard. I probably want to keep three to four monthly backups for my laptop; there is not much changing here.”

However you decide to back up your systems, you need to remember that backing up a lot of data eventually reflects in storage budgets. And if you think storage is cheap, think again.

The real cost of storage is burdening organizations worldwide, as the border between personal and work data is blurring. Keeping on top of the data hoarding habits of the world will require ever smarter and better backup and recovery solutions.