Businesses unprepared for disasters of all kinds may end up closing their doors for good if employees cannot access work documents, resulting in lost productivity and revenue. There are solutions to this problem, including cloud computing, which allows companies to take advantage of its online backup and storage capabilities, which are scalable to meet current demands.
Although the cloud is one of the most effective disaster recovery solutions out there, some organizations still rely on outdated options to store data. While on-site devices are certainly nice to have because they are close in proximity to their users, any disruption that strikes a company’s office will likely damage or destroy disks, hard drives and tapes. But the cloud is different, because it is off-site, allowing workers to still access work-related documents and remain productive regardless of the situation.
Some organizations have avoided using the cloud up to this point for security reasons. However, data stored in remote environments cannot be stolen or misplaced like an on-site backup, protecting firms from malicious activity that may occur throughout their facilities.
Don’t damage your brand’s reputation with continued downtime
Companies that continue to experience extended periods of downtime are not only losing out on an opportunity to generate revenue, but also a chance to keep clients happy. Disgruntled customers are more likely to take their business elsewhere if a firm cannot deliver continued service, placing greater emphasis on a thorough disaster recovery plan.
A survey conducted by ITWeb and ContinuitySA found that more than 20 percent of organizations do not have a disaster recovery and business continuity plan or are unsure if they do. Michael Davies, managing director at ContinuitySA, highlighted the benefits of having such safeguards, including the support of an overall brand image.
“The main obvious benefit is to continue business with minimal disruption. Another benefit is to give clients peace of mind and ensure that delivery to them is reliable. Of course, to maintain or build the reputation of the company is important too,” Davies said.
Organizations that want to maintain healthy relationships with their clients should understand the importance of consistent operations even in the face of disasters. Cloud computing not only protects mission-critical data from potential disruptions, but the technology also keeps information accessible.