For the last couple of weeks, I have written in this blog about the Partner Marketing Toolkit we developed to help you market your services to your clients and future clients. The kit is completely FREE and available on our Partner Portal web site. If you’re not yet a StorageCraft partner, you can download a FREE sample marketing tool kit to see if you like it. Anyway, since the toolkit includes three customizable templates for email, I thought it might be helpful to provide some handy tips from “the pros” on how to use email to help you grow your business. So I scoured the Internet and came across an article written last week by someone named, “Thomma” from Blue Volcano Media, a web marketing and creative content company. At first, I found the author’s name a bit incomplete and therefore suspect. But, after reading the article, I found his/her content offered some very sound and easy–to-follow guidelines for doing effective email marketing. I hope you find it useful, and as always, I’d love feedback on how we can improve the quality of the marketing tools we provide. Enjoy!
Again, I didn’t create these tips — I just thought they were great, so I wanted to share them.
7 Email Marketing Tips to Grow Your Business
Email is one of the most powerful online marketing tools, but businesses must be careful with it. People have developed a tremendous distaste for spam—it’s unsolicited and it’s rude. The best email marketing tips to grow your business use email not as a pushy tool but as a means through which people may choose to learn more, whether about products or services you offer or about your business as an authority in its field.
Opt-in for Customers and Prospects
Email marketing must be opt-in for customers and prospects. Never send unsolicited email. You may offer a free trial of your service, or a white paper about your business in exchange for email addresses. People are protective of their email addresses. When they give you their email addresses in exchange for something your business is making available, they’re letting you know they’re interested in what you can offer them, not only now but also, perhaps, for the future.
Fresh, Relevant Content
Provide your subscribers with fresh, relevant content that not only sells your products or services but also informs and even entertains. You can send out newsletters, or you can email simple updates that inform your subscribers about what’s new at your business, upcoming events or special opportunities like sales. Keep your content clear and concise.
Call to Action Near the Top
Design your newsletters or emails so that your calls to action are near the top, keeping in mind that, in many instances, preview panes include only the top part of an email. …People are busy, and you want to get their attention as soon as you can.
Simplicity of Design
Don’t go overboard with bells and whistles. Instead, rely on elegance and simplicity of design to catch and keep your readers’ attention. Even though people opt in to your emails, spam filters are sophisticated enough to where the emails might be caught in filters if they have too many fancy pyrotechnics. Make use of text that includes links to relevant areas on your website.
Give your readers a choice as to what kind of emails they want to receive from your business. Some people prefer plain text, while others want rich HTML. People’s choices might also depend on the spam filters they have on their email. Whatever options you make available, the choices must be left up to your subscribers.
People might want to stop receiving your emails, so keep that in mind and make opting out easy for them. If you make it hard for people to unsubscribe, they’ll get irritated and start thinking of you as a spammer. …Never burn bridges with customers.
Email is an intensely personal marketing tool. That’s why it’s so powerful, but it’s also why people guard their email addresses with vigilance. Use email marketing to grow your business while also showing respect for people’s privacy. Chances are that you don’t like to receive spam, so make sure that nothing about your email marketing campaign suggests spam to other people.